James Jeans
Founder of leading contemporary premium denim line James Jeans – Dry Aged Denim, Seun Lim’s keen sense of style and free-spirited independence have earned her international iconic status among denim-savvy consumers. Seun Lim was born in Seoul, South Korea in 1971 and raised in a dynamic environment where she developed an acute sense of creativity at a very young age.
Functional and wearable, stylish and detailed -- the James Jeans – Dry Aged Denim line was born in 2004. Determined to set herself apart from other lines, Seun Lim revolutionized the denim industry with hand-made patterns, eco-friendly washes and couture draping techniques. The importance and genius of James Jeans is obvious in the fact that a woman knows every detail of the female body. Seun, the first woman to successfully launch a contemporary denim line in the Unites States, celebrates the body’s form and shape by emphasizing the silhouette and utilizing jeans in a manner that is both stylish and functional. Seun continues to break new ground each season reinterpreting sophisticated-chic with contemporary-classic clean lines for versatile denim collections. Each creation becomes a timeless indispensable part of its owner’s wardrobe.
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